Sugar: A Love Story

Do you love sweets? If you answered yes, you already have one thing in the common with Austin Sugarworks founder Elayne Crain.

If you said no, she’s pretty sure she can convert you.

One of Elayne’s happiest childhood memories is going with her parents to Fat Man’s (yes, its real name), a store that sold penny candy in Augusta, Georgia, where she picked out her own candy from the overflowing bins. (For the record, Mary Janes were a particular favorite, though nowadays she avoids high-fructose corn syrup.) Now she’s hoping to give others the same genuine satisfaction that only simple (sweet) pleasures can bring through her artisanal, hand-molded sugar cubes, which are perfect for tea or coffee lovers alike, as well as for a variety of high-end cocktails.

The result of her product development is a super functional and warm-fuzzy-inducing, all-natural sweetener product that is as kind to both the customer and the planet as possible. And taste so good, you might even just want to eat one or two on their own.

“I am very much inspired by the French style of dining. Real butter, real sugar, real everything…bought fresh and eaten in moderate amounts, with an emphasis on enjoyment.” – Elayne Crain, Founder, Austin Sugarworks

Elayne earned a Bachelor of Science in Industrial Management from Carnegie Mellon University in 2000, and her MBA from the University of Arkansas at Fayetteville in 2003. Most importantly, in seventh grade, she won second place for her California district in public speaking, giving a passionate speech on Debbi Fields, founder of Mrs. Fields Cookies.

Austin Sugarworks was founded in 2010 in Austin, Texas, but moved to Nashville, Tennessee, in 2013.